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Microtransactions Pay Off Big For Activision Blizzard

Microtransactions Pay Off Big For Activision Blizzard

Microtransactions are a huge source of revenue for the video game publisher Activision Blizzard. The company announced today in an earnings report that revenue from “in-game net bookings,” which contains DLC sales, loot boxes, and in-app purchases on mobile games, reached $4 billion in 2017. The fourth quarter alone secured the company $1 billion for additional content sold.

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Around $2 billion of Activision Blizzard’s revenue in 2017 came from in-game net booking’s in their mobile subsidiary, King, which owns and operates Candy Crush. The other $2 billion came from Activision Blizzard’s console and PC efforts, along with the rest of their mobile ventures like Hearthstone. These two revenue streams were pointed out by Daniel Ahmad, an industry analyst, on Twitter.

More Games, More Money

Call of Duty: WWII offers microtransactions that give players their own in-game currency, Call of Duty Points. These points can then be used to purchase in-game items like loot boxes that net players cosmetics for their avatars. Additionally, Activision recently launched the first paid DLC pack, Resistance, which is being sold at $14.99 USD. In Overwatch, players spend their money on loot boxes that offer a variety of different skins and other cosmetic items. World of Warcraft also offers a vast in-game economy allowing players to spend real-world money on mounts, pets, and a host of other items.

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The Trend Continues

Microtransactions are a growing trend throughout the gaming industry with many companies jumping on the bandwagon. EA recently suffered serious backlash with their title Star Wars Battlefront II, which players believed contained a very hostile microtransaction system.

Not every modern game contains a microtransaction system. However, it is becoming a major profit earner and difficult to ignore for many businesses in the industry. Especially when Activision Blizzard was able to put up numbers like the $4 billion in revenue earned. Hopefully, gamers can continue to fight toxic systems like the one EA tried to put in place and show developers what a proper loot box structure should look like.

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Call of Duty: World War II | Let’s Play Page

Call of Duty: World War II | Let’s Play Page

Another year has passed and that means a brand new Call of Duty for gamers around the world. The series has faced some harsh criticism in recent years but is still able to maintain a loyal fan base. People were sick and tired of running on walls future warfare and there was finally a change after so many years. Sledgehammer Games brings the Call of Duty franchise back to their origins with Call of Duty: WWII.

Call of Duty: World War II | on YouTube with Gigamax


The recent game met mixed reviews but the market told a different story. Selling more than Advanced Warfare, the game seems destined to leave a strong legacy. Its campaign was something out of an HBO special, depicting a classic story of the WWII American hero. Faced with adversity and tremendous obstacles, he has to dig deep to get through the horrors of this chaotic war.

Classic CoD Multiplayer

Multiplayer is the classic Call of Duty experience everyone has come to enjoy. The fast-paced action and minimal downtime keep gamers coming back for more. Eliminating running on walls and all those other future antics keeps things on an even playing field, creating a much more enjoyable experience overall.

Can’t Forget Zombie Mode

Zombie mode has come a long way since its inception. The intricate map and unique boss takes a while to get through but it’s rewarding nonetheless. Recently the Gigamax crew was able to work their way through this treacherous Zombie mode so there’s something special coming soon. Be sure to check back here for the Zombie tutorial!

Thank You For Stopping By!

Don’t forget to check in with this playlist page for even more Call of Duty: WWII episodes. From playthroughs to tutorials, the Gigamax crew has big plans for the future of this game!

Thank you all so much for taking the time to stop by. Don’t forget to like, comment, and subscribe for more!

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Call of Duty: WW2 Beta Adjustments

Call of Duty: WW2 Beta Adjustments

Call of Duty: WW2’s first beta wrapped up on August 27th and overall the game was received well by the community. There were some obvious adjustments that needed to be made such as balancing issues but the fans made sure the developers knew about them. Sledgehammer, a subsidiary of Activision, is heading the Call of Duty: WW2 project and they’re taking gamers comments to heart. Players can expect the second beta to feature some improvements that could deliver a more refined experience.

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“New Maps and Modes”

Before diving into the most notable updates, Sledgehammer hinted at another bit of exciting news. In their blog post, before the update information, they mentioned hearing feedback on playlist variety and are working to improve it. The next sentence stated, “You know what else would improve it? More maps and modes.” New maps and additional game modes would make an already exciting beta even more entertaining.

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If you want to add feedback, Sledgehammer is taking suggestions on their official Reddit thread.

Major Improvements and Updates

– DOM kills are increased to 100pts, up from 50.

– TDM end match score is now set at 100

– Improvements are being made to hit feedback which includes better audio and a more prominent headshot indicator.

– They are reducing Molotov to x1 per Scorestreak.

– Default incendiary shells is turned off and they mentioned a future nerf is possible.

– Expect Paratrooper strength / cost balancing.

– They mention Recon Aircraft were found to be too vulnerable to rifle damage. 

– Color Blind support option will be added.

The list above includes the most major gameplay updates but you can find the full list on the official blog post

Be sure to check out the Live Stream of Call of Duty: WW2 beta below:

Beta Details

The second beta weekend begins on Friday, September 1st (10:00am PT / 1:00pm ET) and will continue through Monday, September 4th. It will be available on both PS4 and Xbox One and only to those who have preordered the game.

It was exciting to have the chance to see Call of Duty return to their roots and the beta delivered a fulfilling experience. Having the chance to play some Zombies would tie it all together however that isn’t necessarily out of the question when looking at Sledgehammer’s comments. Hopefully the developer continues to accept and embrace the feedback from the beta and makes adjustments along the way to deliver the best Call of Duty possible in November.

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Call of Duty: WW2 Marketing Materials Leak Details

Call of Duty: World War 2

Activision recently revealed Call of Duty: WW2 will be the next entry in the long running series. Following the announcement, more details about the popular FPS by Sledgehammer Games were leaked.

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Marketing materials for the game seemingly show a Friday, November 3rd release date. This is unsurprising considering the past entries in Call of Duty were all released on Fridays instead of Tuesdays. Also revealed was a vague story description.

“Land in Normandy on D-Day and battle across Europe through iconic locations in history’s most monumental war,” reads a line from the game description. It continues with “Experience classic Call of Duty combat, the bonds of camaraderie, and the unforgiving nature of war against a global power throwing the world into tyranny.” The leak also shows that the game will focus on the bond between soldiers that before the war, had never known each other.

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Classic CoD Multiplayer

Multiplayer will be handled much like the other Call of Duty games, with battles set across many iconic locations from World War II. The leak also mentions that players will feature a new way for players to communicate with each other but as of now there are no details on what that could be.

There will also be a co-op mode that features an original story that is separate from the standard campaign. Activision had tried this once before with their previous entry, Black Ops III.

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All of these details have yet to be confirmed by Activision, although a live stream of the game with more details is scheduled for this week. Make sure to keep checking back with Gigamax for more details on the game as they’re released!

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