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Microtransactions Pay Off Big For Activision Blizzard

Microtransactions Pay Off Big For Activision Blizzard

Microtransactions are a huge source of revenue for the video game publisher Activision Blizzard. The company announced today in an earnings report that revenue from “in-game net bookings,” which contains DLC sales, loot boxes, and in-app purchases on mobile games, reached $4 billion in 2017. The fourth quarter alone secured the company $1 billion for additional content sold.

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Around $2 billion of Activision Blizzard’s revenue in 2017 came from in-game net booking’s in their mobile subsidiary, King, which owns and operates Candy Crush. The other $2 billion came from Activision Blizzard’s console and PC efforts, along with the rest of their mobile ventures like Hearthstone. These two revenue streams were pointed out by Daniel Ahmad, an industry analyst, on Twitter.

More Games, More Money

Call of Duty: WWII offers microtransactions that give players their own in-game currency, Call of Duty Points. These points can then be used to purchase in-game items like loot boxes that net players cosmetics for their avatars. Additionally, Activision recently launched the first paid DLC pack, Resistance, which is being sold at $14.99 USD. In Overwatch, players spend their money on loot boxes that offer a variety of different skins and other cosmetic items. World of Warcraft also offers a vast in-game economy allowing players to spend real-world money on mounts, pets, and a host of other items.

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The Trend Continues

Microtransactions are a growing trend throughout the gaming industry with many companies jumping on the bandwagon. EA recently suffered serious backlash with their title Star Wars Battlefront II, which players believed contained a very hostile microtransaction system.

Not every modern game contains a microtransaction system. However, it is becoming a major profit earner and difficult to ignore for many businesses in the industry. Especially when Activision Blizzard was able to put up numbers like the $4 billion in revenue earned. Hopefully, gamers can continue to fight toxic systems like the one EA tried to put in place and show developers what a proper loot box structure should look like.

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Star Wars Battlefront 2: EA Details Space Combat

Star Wars Battlefront 2: EA Details Space Combat

The next big gaming press conference, Gamescom, is opening its doors next week and as a preview, EA detailed what plans they have for Star Wars Battlefront 2. To start off, EA will release a brand new trailer and give a live demonstration of the upcoming Starfighter Assault mode. This new variant of combat is a new experience for the sequel after many fans complained that the first game’s aerial fights were a bit lackluster.

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EA’s plans for the new dog fighting mode go far beyond that of the first games. Starfighter Assault itself is a multi stage mode that features ships and characters from the first three Star Wars movies (4,5,6). The demo the development team is showing off will be fought on Fondor: Imperial Shipyard map. EA also detailed that there will be fighters, bombers, and ships that will be unique to certain heroes.

Building It Better From The Ground Up


The gaming studio also wants fans to know that flying will be a better experience overall in Star Wars Battlefront 2. Some of the ways they plan on improving aerial combat include better controls, deeper customization, and making ship selection role based which impacts team gameplay. The gameplay reveal will happen on August 21st at 12:30 PM ET and 9:30 AM PT.

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Fondor: Imperial Shipyard will be one of the maps available to players looking to try out the upcoming Star Wars Battlefront 2 beta in October. Dog fighting won’t be the only combat featured in the beta, a more standard Battlefront 2 mode will also be playable on the Theed Galactic Assault map.

As for Gamescom, the event runs from August 22-26th in Cologne, Germany. It is by far one of the biggest international game conferences and manages to pull in hundreds of thousands of gamers and industry experts each year. Plenty of news is set to come from this year’s event so be sure to keep checking back with Gigamax for all the latest updates!

Sources:

https://www.ea.com/en-gb/games/starwars/battlefront/battlefront-2/news/space-battles-gamescom

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