Microtransactions Pay Off Big For Activision Blizzard
Microtransactions Pay Off Big For Activision Blizzard Microtransactions are a huge source of revenue for the video game publisher Activision Blizzard. The company announced today in an earnings report that revenue from "in-game net bookings," which contains DLC sales, loot boxes, and in-app purchases on mobile games, reached $4 billion in 2017. The fourth quarter alone secured the company $1 billion for additional content sold. Around $2 billion of Activision Blizzard's revenue in 2017 came from in-game net booking's in their...
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