6 Tips to Successfully Promote Your Game on Social Media

Have you designed an awesome game? Congratulations! You’ve done a great job. Now you need to take the next step and build a social media marketing campaign to start promoting your game.

Are you a newbie in marketing? Are you looking for a piece of professional advice on where to start? Here are six useful tips that will help you to craft your first social media marketing campaign and make it a success.

Collaborate with the right influencers

Collaboration with gaming influencers is the easiest and fastest way to promote your game on social media.

Gaming influencers know how to engage their followers and how to present a new game the right way. So try to find an influencer who is a perfect fit for your video game design company and start your marketing campaign.

Here are a few tips on how to choose the right influencer to collaborate with:

• Find a niche influencer. For instance, if you create a sports game, you should find an influencer who is an expert in sports games.
• When choosing between two influencers, pick the one who can boast with higher engagement rather than a bigger number of followers.
• Stay away from influencers with a tarnished reputation. Collaboration with an influencer, who partners with a bunch of different companies and advertises poor-quality games, will bring you more harm than good.

Use your branded hashtag

Have you already come up with an original name for your game? That’s great! Now you need to check whether you can use this name as a hashtag on social media.

In case if the name of your game is too long and hard-to-spell, you should simplify it. You can use an abbreviation or any relevant short word that gamers will easily remember.  

Once you come up with a hashtag, start using it across all social media platforms. Also, encourage your followers to use your hashtag when writing reviews or publishing posts related to your game.

Create high-quality content

Do you want to build a buzz around your product? Write engaging posts, make fascinating videos, add catchy visuals – and gamers will notice your game.

The most important thing here is to focus on content quality rather than its quantity. You should create social media content that adds value to your target audience. 

Do you have neither skills nor time to craft high-quality content? No worries. It’s not a big problem. You can use the websites that write for you or hire freelance content creators. That’s an easy task in 2020.

The good news is that investment in content production will benefit your company in both the short run and long run. By publishing quality posts regularly, you will build a solid social media presence and improve your brand reputation.

Take advantage of paid advertising

Every social media platform offers different paid advertising opportunities. For instance, YouTube can show your ad to potential customers when they are watching or searching for videos related to video games. Instagram can display your ad in Stories or on the feed of the users who show interest in gaming.

Before making any decision, you should consider each and every advertising opportunity and think about when and how you want to display your ad. You should build a detailed marketing plan to maximize your return on investment.

The most important thing in social media advertising is targeting. You should be specific when choosing the audience to target. 

Social media platforms usually recommend companies use automatic targeting. However, it will be a wise idea to choose the target audience manually. Since your game can interest only a particular group of gamers, automatic targeting might not work for you.

Write comments to grab the attention

Here is another trick that you can use to promote your game on social media. You can comment on your competitors’ posts, or participate in group discussions in your niche.

Let’s say you come across a post about the game similar to yours. You can write a comment like this: “Wow! This game has such an interesting storyline! It’s almost as good as the storyline of the game X”. Instead of X, you should write the name of your game or tag your account.

Just keep in mind that you need to write relevant comments. You can’t just copy-paste the same comment multiple times. The security system of the social media platform will define your activity as spam and block your account.

Also, it’s worth mentioning that you should write only positive comments. If you offend other video game companies or gamers, your profile will be suspended. And even worse, your bad comments will make a negative impact on the reputation of your game.

Create a social media challenge

Do you want to make people talk about your game? Are you ready to go the extra mile to make your marketing campaign a success? Create a social media challenge, make it go viral, and then everyone will remember the name of your game.

Social media users go crazy over the Dolly Parton Sparks’ challenge, Mannequin challenge, Kiki challenge, and other challenges. And you can capitalize on this trend. Start your own challenge, and get your game noticed.

Wrapping up

Social media websites are the right place for game advertising and promotion. 

So don’t waste your time and start building your first social media marketing campaign today. Get people interested in playing your game and start making money.

Author’s bio. Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She contributes to Essayguard where she shares her experience and helps marketers make their names in the online world.