Gigamax Games

Video Gaming Is What We Do! Let's Plays, Streaming, Podcast and Industry News

Tag: indie game marketing

Your Guide to Writing a Successful Game Development Press Release

For the last few years, you’ve poured your heart and soul into your game development project; regardless of the niche or system you’re building it for, but it comes to the point where you’re thinking about finalizing everything and releasing your creation to the rest of the world.

indie developer, indie game developers, indie games, indie game marketing, indie games, video game media, video game marketing

One of the best ways to market your game out to the masses and to create a hype/buzz around your upcoming game is to create a press release. You can then send this out to leading gaming publications, magazines, and websites which can review your game and hopefully feature you in their writing.

However, for many, this will be the first impression your game has on random members of the public, so you’ll want to make sure you get it right. With this in mind, today we’re going to explore everything you need to know in order to write a successful press release.

Be Unique

“The first and foremost thing you’ll want to remember is making sure your press release, company, and game stand out from the crowd. Imagine how many indie games are being released every week around the world, and these are all your competition to stand out from,” explains Michelle Harper, a blogger and regular contributor for BoomEssays and Help With Coursework.

An effective press release will engage the reader and give them something that they may have never seen before. Don’t be afraid to inject some of your personality into your content.

Aim for Perfection

Throughout every stage of your writing process, you need to make sure you’re writing to the highest possible quality. If your press release is full of mistakes, grammatical errors, typos, and punctuation problems, this is going to reflect extremely poorly on your game studio and doesn’t create good impressions for your upcoming game release.

You need to make sure you’re taking the time to read through, highlight and correct any mistakes in your release before sending it off, ensuring it’s the highest level of professionalism and readability.

Third Person Over First

Think about how many press releases a journalist receives every week for games. Tons. As a marketer for a game company, if you can make the writer’s job as easy as possible, you’re far more likely to get your press release chosen for publishing.

The easy way to do this is to imagine you’re the publication writing your own feature; not the studio. Write about yourself in this way for the best results.

Create a Powerful Headline

“The headline of your press release is, perhaps, the most important part of your press release because this is going to be the key element of your writing that will draw your reader in and will grab their attention. Fail to grab their attention, and you won’t have made an impact, and you’re more likely to have your release dismissed,” shares Nick Turner, a video game marketing consultant for Essayroo and Do My Assignment Online.

The best way to proceed is to write a simple headline that’s no more than five words and really has a lot of impact that grabs attention. You then want to include a subheading that has a bit more details and helps to set the tone of the rest of the press release.

For example, you could have something like;

Studio X Releases Game Y

The latest sci-fi space adventure that changes your perspective on reality

Don’t Forget Technical Details

It’s essential in your press release that you include the technical specifications of your game, so if a publication does write about you and feature your game, people reading can know what devices they need and what specifications their computers need to be.

This only needs to be a short and concise paragraph, but it’s so important you include it, so people can be easily educated into what game you’re offering and whether it’s available to them.

Chloe Bennet is an entrepreneur and game development content specialist at Adelaide assignment help and Math problem solving service. She loves playing and reviewing games in her free time, and dedicates her life to helping indie game studios maximize their success rates. Also, Chloe tutors at OX Essays academic website.

Home

Articles

Videos

Streaming

Community

The Best Time For Indie Developers

The Best Time For Indie Developers

Indie games have continued to generate an incredible amount of interest from the gaming community. They took their first steps out of obscurity in the early 2000’s. Since then, this subsection of the video game industry has only grown in popularity. Indie developers are working with the latest technology to bring the world their creations without input or direction from corporate publishers. By nature, indie developers create some of the rawest forms of artistic expression found throughout the industry. Today is very well the best time to be an independent game developer.

indie games, indie developer, indie developers, video game industry, gamers, indie game marketing, indie game, independent video game developer, independent developer, hotline miami

Now indie games are found on every console and available at an affordable price. These two factors created a boom throughout the gaming world. People continue to flock to the nearly limitless indie games available no matter what platform they own. Coming in every genre and a variety of art styles, there’s an indie game out there for even the pickiest gamers. This opens up an opportunity for passionate game developers to create, market, and sell their creations to the world.

Check out: "6 Tips on How Game Developers Can Market Their Game!"
Check out: "Indie Game Celebration at Gigamax Games!"

Gamers are raving about the latest indie hits. Some of these games are even incredibly successful when looking at revenue. One of the most successful indie games of 2017, CupHead sold over 2 million copies. At around $19.99 per copy and another $9.99 in downloadable content available, that’s a lot of money. These numbers may seem impressive but of course, they don’t come close to the revenue Minecraft generated. The next massively successful indie game could be created by a passionate developer alone in their basement.

The Golden Age of Indie Games

There have been so many break out hits over the past few years. Undertale, Friday the 13th: The Game, Journey, Owlboy, Binding of Isaac, and these are just to name a few. Simply listing the indie games that have had a global impact would warrant an entire series of articles. An indie games ability to strike a chord with the community is unparalleled. The freedom these developers exercise and with no creative limits besides budget allow indie games to deliver the artists vision in its purest form.

indie games, indie developer, indie developers, video game industry, gamers, indie game marketing, indie game, independent video game developer, independent developer, limbo

Independent video game developers have so many more options to promote their games and share their art with the world than ever before in the past. The internet offers these creators nearly unlimited access to millions of interested individuals. Social media and amazing organizations are all available to help get these spectacular artists creations to the gamers who love them. As more and more gamers discover what indie games have to offer, there’s no end for these independent creations in sight. Now is the perfect time to act on that dream and start working on the next revolutionary indie game.

Home
Articles
Videos
Streaming

6 Tips on How Game Developers Can Market Their Game!

6 Tips on How Game Developers Can Market Their Game!

One of the amazing things about the modern video game industry is the fact that indie game developers have the chance to reach a global audience like never before in history. Our new friends over at Woodstock Productions sent us the infographic below that offers tips to help these amazing creators achieve their goals. Let us know what you think about the infographic and if you want to see more from Woodstock Productions.

So you've come up with a great game idea and design. Now what?

Woodstock Productions devises strategies for launching new games in a fast-paced environment. Here are the 6 tips for taking your indie game to the next level.

For even more tips on how game developers can market their games for profitability, check out Woodstock Production.

6 tips on how game developers can market their game into profitable

Special thanks to Woodstock Productions for stopping by GigamaxGames.com and contributing to our cause!
Home
Articles
Videos
Streaming

 

© 2019 Gigamax Games

Theme by Anders NorenUp ↑